Bars worldwide are struggling. In the meantime, Heineken makes hundreds of commercials that happen at... bars.

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Introducing: Starring Bars – a global initiative to turn struggling partner bars into film sets, to use production budgets to support them.

But these bars are also ready to star in movies, shows and more. To make this happen, starringbars.com has been created: a global location catalogue of Heineken bars from around the world to pitch to directors and production houses.