2025

Bars worldwide are struggling. In the meantime, Heineken makes hundreds of commercials that happen at... bars.

🎬
Introducing: Starring Bars – a global initiative to turn struggling partner bars into film sets, to use production budgets to support them.

But these bars are also ready to star in movies, shows and more. To make this happen, starringbars.com has been created: a global location catalogue of Heineken bars from around the world to pitch to directors and production houses.

Cannes Lions / 🥈Silver / PR
Cannes Lions / 🥉Bronze / Creative B2B
Cannes Lions / 🥉Bronze / Entertainment
Cannes Lions / Shortlist / Direct
Cannes Lions / Shortlist / Direct
Cannes Lions / Shortlist / Creative Business Transformation
LIA Awards / 🥈SILVER / Non-Traditional
LIA Awards / 🥈SILVER / Non-Traditional
LIA Awards / 🥈SILVER / Creativity in PR
LIA Awards / 🥈SILVER / Creativity in B2B
LIA Awards / 🥉BRONZE / Creativity in PR
LIA Awards / 🥉BRONZE / Creativity in PR
LIA Awards / 🥉BRONZE / Ambient & Activation
LIA Awards / 🥉BRONZE / Ambient & Activation
LIA Awards / 🥉BRONZE / Non-Traditional
LIA Awards / 🥉BRONZE / Creativity in B2B
LIA Awards / FINALIST / Creativity in PR
LIA Awards / FINALIST / Direct
Golden Drum / 🥈SILVER / Omni-Channel
Golden Drum / 🥈SILVER / Creative Business Excellence
Golden Drum / 🥉BRONZE / Creative Business Excellence