Italy is facing a severe demographic crisis due to its low birth rate.

To open the eyes of the country, Plasmon (The Kraft Heinz Company) told the story of Adamo, the last baby ever born in Italy in 2050, through a dramatic mockumentary.

New York Festivals / 🥉Bronze / Public Relations
New York Festivals / Shortlist / Purpose
Epica Awards / 🥈Silver / Branded Content
ADCI Awards / 🥇Best use of Youtube / Brand Entertainment
ADCI Awards / 🥈Silver / Direct
ADCI Awards / 🥈Silver / PR
ADCI Awards / 🥉Bronze / Integrated
ADCI Awards / 🥉Bronze / Brand Entertainment
ADCI Awards / Shortlist / Creative Effectiveness
ADCI Awards / Shortlist / Film
Effie Awards / 🥇Gold / Positive Change
Effie Awards / 🥈Silver / Branded Content
Effie Awards / Finalist / Grand Effie
ACE Awards / 🥇Gold / Purpose for Good
Carat Global Awards / 🏆Grand Prix / Best Campaign
Carat Global Awards / 🥇Gold / Designing for People

Case Study