50% of the artistic heritage of the World is in Italy but Italian population is not particularly attracted by all this beauty. To encourage Italians to rediscover the artistic wonders of their country during The Italian culture week, a yearly initiative during which all public art sites can be visited for free, they were told that incredible masterpieces could be seen for the same price as free things they saw every day.

Cannes Lions / Shortlist in Film
ADCI Awards / 🥇Gold / Social Advertising
ADCI Awards / 🥈Silver / Social Advertising